Privacy Policy

Last updated 11/01/20

Briggs & Stratton, LLC and its affiliates (“Briggs & Stratton,” “we,” or “us”) takes your privacy seriously, and we want you to know how we collect, use, share and protect your personal information.

This Privacy Policy tells you:

  1. What personal information we collect
  2. The purposes for which we use that information
  3. How we may share that information
  4. How we protect your information
  5. How long we keep your information
  6. Your choices regarding your personal information
  7. Information specific to your region

Except for the section on California below, this Policy applies to personal information that Briggs & Stratton and our brands, which include but are not limited to Briggs & Stratton, Simplicity, Snapper, Ferris, Vanguard, Allmand, Billy Goat, Murray, Branco and Victa (collectively, “Briggs & Stratton) collect through our websites and applications (“Apps”) (collectively, the “Site”).

The personal information collected through the Site is transferred to a server located in the United States and maintained by Briggs & Stratton. Briggs & Stratton will use your personal information and may transfer your personal information to third parties located in the United States and in third countries for the purposes described in this Privacy Policy. These third countries may have data protection standards that are different from the standards in the country where you reside. By submitting your personal information to this Site and/or affirmatively indicating your consent through that process, you consent to the use, disclosure and transfer of your personal information as described in this Privacy Policy. Personal information is information that could reasonably be used to identify you individually, such as your name, e-mail address, and telephone number.

1. Information We Collect

a. Information You Give Us

We collect information that you enter on our Site. For example, we collect information from you when you place an order, create an account, e-mail us with a question, create a Wish List, write a review, or use any of our services. The information we collect from you may include:

  • Your name
  • Your login credentials for your account
  • Your mailing address
  • Your e-mail address
  • Your phone number
  • Your orders, credit card number and other payment information
  • Your comments on blogs and forums on the Site
  • Demographic and lifestyle information, such as age, personal interests and product preferences
  • Information you provide about your use of our products or services.

b. Information From Third Parties

We may receive information about you from third parties who help us update, expand and analyze our records, and improve our website experience. We do not use this information to identify you individually, but it does reflect some of your activities on the Internet, such as the web sites you visited immediately before visiting the Site or links available at other websites which directed you to the Site.

c. Information Collected Through Technology

Do we use cookies?

Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture and remember certain information.

We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits to our Site and compile aggregate data about Site traffic and Site interactions so that we can offer better Site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our Site visitors. These service providers are permitted to use the information collected on our behalf only to help us conduct and improve our business.

If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies by adjusting your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly. However, you can still place orders over the telephone or by contacting customer service.

We do not allow third parties to collect individually identifiable information about you or your online activities at this site or across different sites over time by using cookies or by any other means.

You can find more information on how we use cookies in our Cookie Policy.

Log Files

The Site uses Internet Protocol (“IP”) addresses to analyze trends, administer the Site, track user movements, and gather broad demographic information for aggregate use. An Internet Service Provider ("ISP") typically assigns a random dynamic IP address at the time of your dial-up. For local area network ("LAN"), DSL, or cable modem users, a static IP address may be permanently assigned to a particular computer. We may record the IP addresses of visitors to the Site. While an IP address may reveal your ISP or geographic area, we cannot determine your identity solely based upon your IP address. However, we may link IP addresses to personally identifiable information you provide through the Site.

d. Information You Provide To A Third Party

The Site includes links from the Site to, and plug-ins (such as Twitter buttons) from, sites or applications operated by third parties (“Third-Party Sites”). Briggs & Stratton does not control any Third-Party Sites and is not responsible for any information they may collect. The information collection practices of Third-Party Sites are governed by their privacy policies. It is your choice to enter any Third-Party Site. We recommend that you read the privacy policy if you choose to do so. Nonetheless, we seek to protect the integrity of our Site and welcome any feedback about these Third-Party Sites.

2. The Purposes For Which We Use The Information We Collect

We use the information we collect to serve our customers and improve their experience at the Site. Some examples include:

  • Fulfilling orders and requests for products, services or information
  • Tracking and confirming online orders
  • Improving customer service
  • Marketing and advertising products and services
  • Conducting research and analysis
  • Establishing and managing your accounts with us
  • Communicating about special events, sweepstakes, promotions and surveys
  • Identifying you on our Site and tailoring messages and offers to you based on your interactions with us online
  • Facilitating interactions with Briggs & Stratton and others, such as enabling you to email a link to a friend or post a link on Facebook
  • Continuously evaluating and improving our online user experience

Surveys and Contests

From time-to-time our Site requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary, and you therefore have a choice whether or not to disclose this information. Information requested may include contact information (such as name and shipping address) and demographic information (such as zip code or age level). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use of, and your satisfaction with, this Site.

Supplementation of information

In order for this Site to enhance its ability to tailor the Site to an individual's preference, we may combine information about the purchasing habits of users with similar information from our merchant partners to create a personalized user profile. When a user makes a purchase from our merchant partners, the companies collect and share that purchase information with us so we can tailor the Site to our users' preferences.

3. How We Share The Information We Collect

We do not sell, rent or trade your personal information to third parties. The following are some of the ways we share your personal data:

  • Briggs & Stratton entities: Briggs & Stratton, or its subsidiaries or affiliates, are the owners of related brands, including but not limited to, Snapper, Simplicity, Brute, Murray, and Victa. As such, if you provide information on any of the websites owned or operated by Briggs & Stratton, or its subsidiaries or affiliates, this information may be combined or shared among other current or future Briggs & Stratton entities, including subsidiaries and affiliates.
  • Third-party service providers: We also may share your information with third-party service providers under contract with Briggs & Stratton, or its subsidiaries or affiliates, to help us provide services to you. Such third-party service providers include, for example, credit card payment processors, e-mail marketers, website analytics providers, and chat communications providers.
  • Partners: We also may share your information with third parties who sell products or services that we believe might be of interest to you, such as independent dealers who sell our products and services and merchant partners who provide related products and services, such as gardening equipment or supplies.
  • Required disclosures: Sometimes we may be required to share personal information in response to a court order, subpoena, civil discovery request, other legal process, or as otherwise required by law.
  • Legal Compliance and Protections: We may disclose account and other personal information when we believe disclosure is necessary to comply with the law or protect the rights, property, or safety of Briggs and Stratton, its subsidiaries or affiliates, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
  • Corporate Transactions: We reserve the right to disclose and transfer your information, including your personal information:
    • To a subsequent owner, co-owner, or operator of the Site or successor database.
    • In connection with a corporate merger, consolidation, the sale of substantially all of our membership interests and/or assets or other corporate change, including to any prospective purchasers.

Public Forums

Our Site offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. In addition, your participation in any blog or community form through the Site is subject to the Terms of Use.

Children’s Online Privacy Protection

We do not collect any information from anyone under 13 years of age. Our Site, products and services are all directed to people who are at least 13 years old or older. If you are under the age of 13, you are not authorized to use this Site. If a country has a higher age for juvenile online privacy protections, we will not collect data from any minor in that country who is younger than the minimum age requirement.

4. How We Protect The Information We Collect

We work to protect the security of your personal information. During transmission of personal information between you and our Site, we use Secure Sockets Layer (SSL) software to encrypt information you input. During the order process, we reveal only the last four digits of your credit card number when confirming an order. The entire credit card number is, of course, submitted to the appropriate credit card company during order processing, but we do not store your credit card information on our servers.

All of our users' information is restricted in our offices. Only employees who need the information to perform a specific job (for example, a customer service representative) are granted access to personally identifiable information. All employees with access to personal information are kept up-to-date on our security and privacy practices. After a new policy is added, these employees are notified and/or reminded about the importance we place on privacy, and what they can do to enhance protection for our customers' information. Finally, the servers that we use to store personally identifiable information are kept in a secure, restricted access area.

Please note that despite our reasonable efforts, no security measure is ever perfect or impenetrable, so we cannot guarantee the security of your personal information.

5. How Long We Keep Your Personal Information

We will retain your information for as long as your account is active or as needed to provide you services, comply with our legal obligations, resolve disputes, and enforce our agreements.

6. Your Choices Regarding Your Personal Information

You may choose to:

  • Stop receiving marketing or promotional e-mails by clicking the unsubscribe link in the e-mail
  • Update, delete, and correct personal information in your account or by contacting us. We will update, delete, and correct your personal information as required by applicable law.

7. Information Specific To Your Region

For the State of California, please read the information below.

California Online Privacy Protection Act Compliance/Your California Privacy Rights

California residents who use this Site may request that we provide certain information regarding our disclosure of the user’s personal information to third parties for their direct marketing purposes. You can make such a request by e-mail or by mail to:
Briggs & Stratton Corporate Headquarters
P.O. Box 702
Milwaukee, WI, 53201

Your ‘Do Not Track’ Browser Setting

The Site collects personally identifiable information about your online activities over time and across third-party websites or online services.

We support the Do Not Track (DNT) browser setting. DNT is a preference you can set in your browser’s settings to let the websites you visit, including the Site, know that you do not want the sites collecting your personally identifiable information.

For locations outside of the United States, please read the information below.

The personal information collected through the Site is downloaded to a server maintained by Briggs & Stratton. Briggs & Stratton is located at 12301 W. Wirth Street, Wauwatosa, Wisconsin 53222 in the United States. Briggs & Stratton may use your personal information for the purposes described in the section above titled “The Purposes For Which We Use The Personal Information We Collect” and disclose it to third parties as described in the section above titled “How We Share The Information We Collect.”

Briggs & Stratton will comply with requests to exercise individual data rights in accordance with applicable law. You can contact us to request to exercise your data rights.

For the European Economic Area, please read the information below.

Individuals in the European Economic Area, Switzerland, or the United Kingdom (“EU Individuals”) are not required by statute or by contract to provide any personal information to the Site. Briggs & Stratton will not use EU Individuals’ personal information submitted through the Site for automated decision-making, including profiling, that produces legal effects or similarly significantly affects the EU Individual.

Briggs & Stratton transfers EU Individuals' personal information collected through the Site to the United States in reliance on the user's consent. 

Before July 16, 2020, Briggs & Stratton also relied on the EU-U.S. Privacy Shield Framework and the Swiss- U.S. Privacy Shield Framework to provide adequate protection for personal data transferred from the European Union, the United Kingdom, and Switzerland, respectively, to the United States.  As of July 16, 2020, the EU-U.S. Privacy-Shield Framework has been invalidated as a result of the decision by the Court of Justice of the European Union in “Schrems II”. On September 8, 2020, Switzerland’s Federal Data Protection Information Commencer announced that the Swiss-U.S. Privacy Shield Framework no longer provides an adequate level of protection for transfers of personal data from Switzerland to the United States.

Briggs & Stratton will continues to comply with the EU-U.S. Privacy Shield Framework and the Swiss–U.S. Privacy Shield Framework, as set forth by the U.S. Department of Commerce, regarding the use and retention of personal data transferred from the European Union and the United Kingdom to Briggs & Stratton in the United States before July 16, 2020, and before September 8, 2020, for transfers from Switzerland. For transfers of personal data after July 16, 2020, from the European Union and the United Kingdom, and after September 8, 2020, from Switzerland to Briggs & Stratton in the United States, Briggs & Stratton will rely on (a) a data transfer mechanism deemed adequate by the relevant data protection authority, or (b) an applicable derogation from the general prohibition on cross-border data transfers under the relevant data protection law, such as the consent of the data subject.

Briggs & Stratton processes your personal information with your consent and for its legitimate interests including the following:

  • Internal administration of the website and related functions
  • Network and information security
  • Fraud prevention
  • Reporting suspected criminal acts
  • Compliance with the law or to protect the rights, property, or safety of Briggs & Stratton, our users, or others

Please note that Briggs & Stratton does not sell products or services through the Site to individuals located in European Economic Area. Therefore, the Site does not collect orders, credit card number and other payment information from users in the EU.

EU Individuals have the right to access their personal data collected by the Site and to request that Briggs & Stratton update, correct or delete their personal data on the Site as provided by applicable law. EU Individuals also have the right to object to, or restrict, Briggs & Stratton’s processing of their personal data.

Right to Object to Processing for Direct Marketing or Legitimate Interests:

EU Individuals have the right to object to the processing of their personal information for purposes of Briggs & Stratton’s direct marketing or legitimate interests.

EU individuals also have the right to data portability concerning their personal information. Subject to certain limitations, the right to data portability allows EU Individuals to obtain from Briggs & Stratton, or to ask Briggs & Stratton to send to a third party, a digital copy of the personal data that they provided to the Site. EU Individuals’ right to access their personal data includes their right to receive a copy of all, or a portion, of their personal data in Briggs & Stratton’s possession as long as Briggs & Stratton’s providing the personal data would not adversely affect the rights and freedoms of others.

EU Individuals can exercise these rights by contacting us. Briggs & Stratton will respond to such requests in accordance with applicable data protection law. EU Individuals also have the right to lodge a complaint with the relevant data protection authority if they believe that their personal data has been processed in violation of applicable data protection law.

EU Individuals may use the contact information above, at any time, to withdraw their consent for the processing of their personal data where Briggs & Stratton requires their consent as a legal basis for processing their personal data. Any withdrawal will apply only prospectively, and Briggs & Stratton will continue to retain the information that EU Individuals provided before they withdrew their consent for as long as allowed or required by applicable law.

For Australia, please find the region specific information below.

Cross-border disclosure of personal information

Briggs & Stratton transfers personal information collected through the Site or App to the United States.

Briggs & Stratton will take commercially reasonable steps to ensure that any recipient outside of Australia does not breach the Australian Privacy Principles (other than Australian Privacy Principle 1), contained in the Privacy Act 1988, in relation to the personal information.

Direct Marketing

You may request not to receive direct marketing communications from Briggs & Stratton. You can do this by clicking the ‘unsubscribe’ link in one of our promotional emails, or by contacting us.

Contact and complaints

You may access personal information Briggs & Stratton holds about you, in accordance with Australian law. We will not charge you a fee for your access request, but we may recover from you our reasonable costs of supplying you with access to this information.

Briggs & Stratton tries to ensure the personal information we hold about you is accurate, complete, up-to-date, relevant and not misleading. If you believe that personal information Briggs & Stratton holds about you is not accurate, complete or up-to-date, or is misleading, you may request to correct the personal information.

If there is some reason we can’t provide you with access or correct the information, we will give you reasons for the refusal.

If you have a complaint about privacy at Briggs & Stratton, you may make a complaint to us by contacting us, or via our address or contact details set out below. Please clearly describe your concerns and include your preferred contact details. We will aim to respond as soon as we can. If you are not satisfied with our response, you may also contact a regulator such as the Australian Information Commissioner. As at the date of this Privacy Policy, the contact details are:

Office of the Australian Information Commissioner
Mail: GPO Box 5218
Sydney NSW 2001
Phone: 1300 363 992

Have Questions?

If you have any questions about our Privacy Policy, we'll do our best to answer them. Here's how to contact us:


Mailing Address:
Briggs & Stratton, LLC
12301 W. Wirth Street
Wauwatosa, WI, 53222


If we change our Privacy Policy, we will post those changes on this page and update the Privacy Policy modification date above. If we materially change this Privacy Policy in a way that affects how we use or disclose your personal information, we will notify you by prominently posting a notice of such changes before making them and by stating the effective date of the changes.